Campaign details
Brand: TescoBrand owner: Tesco PLCEntrant company: Grey Petaling JayaIdea creation: Grey Malaysia, Petaling JayaPR: Grey Malaysia, Petaling JayaMarket: MalaysiaSector: Supermarkets & grocery storesMedia channels: Online video, Packaging & design, Point of purchase, in-store, Public relationsBudget: Up to 500k
Executive summary
Plastic had become a plague and everyone associated with its production or distribution had a responsibility to change the toxic relationship with it. Tesco was the largest supermarket in the country and in the twelve months following the campaign launch, it...