Campaign details
Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: MullenLowe, BostonMarket: United StatesSector: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Social mediaBudget: Up to 500k
Executive summary
"Knock knock…who's there? The most brilliant doorbell hack you've ever seen."
– Mashable
With competitors investing big media dollars to reign supreme in the US delivery space, we needed to innovate to promote Burger King's Uber Eats partnership.
That's where the Ring doorbell camera came in. As mobile-connected doorbell cameras were becoming popular, we started seeing people share...