KFC Australia: Viewer verdict

Fast-food brand, KFC, leveraged a behavioural nuance of sports fans to acquire app users and grow sales in Australia.

Campaign details

Brand: KFC AustraliaBrand owner: Yum! BrandsEntrant company: Ogilvy SydneyIdea creation: Ogilvy Australia, SydneyMedia: MediaCom, SydneyMarket: AustraliaSector: Restaurants & takeawaysMedia channels: Gaming & in-game advertising, Outdoor, out-of-home, Social media, Sponsorship - sports, Television, Websites & micrositesBudget: 1 - 3 million

Executive summary

As part of KFC's sponsorship of the National Rugby League competition, we created KFC Viewer Verdict; a real-time, fan version of the video referee.

This case study shows how brands can take their sport sponsorships and evolve them to be...

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