Campaign details
Brand: Help For HeroesBrand owner: Help For HeroesEntrant company: McCann LondonPR: McCann London / Help For Heroes, LondonMarket: EuropeSector: Charities & voluntary organisationsMedia channels: Email marketing, Events & experiential, Merchandise & free gifts, Online video, Outdoor,out-of-home, Public relations, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
The war may be over, but for many sick and injured former service personnel it was still going on. Gaps and inconsistencies in the UK Ministry of Defence's medical discharge process were leaving thousands struggling...