Donner Sang Compter (DSC): Blood Unity

NGO Donner Sang Compter turned tradition on its head to encourage blood donation and save lives in Lebanon.

Campaign details

Brand: Donner Sang Compter (DSC)Brand owner: Donner Sang Compter (DSC)Entrant company: FP7 McCann, DubaiIdea creation: FP7 McCann, Dubai / McCann Health, DubaiMedia: FP7 McCann, Dubai / FP7 McCann BeirutPR: FP7 McCann, Dubai / FP7 McCann BeirutMarket: LebanonSector: Charities & voluntary organisationsMedia channels: Events & experiential, Online display, Outdoor, Out-of-home, Packaging & design, Public relations, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

On the Day of Ashura in the Islamic calendar, a day of public mourning in...

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