Campaign details
Brand: Donner Sang Compter (DSC)Brand owner: Donner Sang Compter (DSC)Entrant company: FP7 McCann, DubaiIdea creation: FP7 McCann, Dubai / McCann Health, DubaiMedia: FP7 McCann, Dubai / FP7 McCann BeirutPR: FP7 McCann, Dubai / FP7 McCann BeirutMarket: LebanonSector: Charities & voluntary organisationsMedia channels: Events & experiential, Online display, Outdoor, Out-of-home, Packaging & design, Public relations, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
On the Day of Ashura in the Islamic calendar, a day of public mourning in...