Campaign details
Brand: BabyshopBrand owner: Landmark GroupEntrant company: FP7 McCann, DubaiPR: FP7 McCann, Dubai / InHype, DubaiMarket: Middle East & AfricaSector: Clothing & fashion retailMedia channels: Content marketing, Events & experiential, Online video, Outdoor,out-of-home, Point-of-purchase,in-store, Print - general, unspecified, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
In a challenging category in the UAE, amid retailers seeking short-term sales to appeal to Arab mothers and launching limited-time discounts, Babyshop, a children's retailer based in the Middle East, created a timeless...