Campaign details
Brand: MaxisBrand owner: Maxis Broadband Sdn BhdEntrant company: Publicis Kuala LumpurIdea creation: Publicis Malaysia, Kuala LumpurMedia: Vivaki (Malaysia) Sdn Bhd, Kuala LumpurMarket: MalaysiaSector: Telephone & internet servicesMedia channels: Content marketing, Email marketing, Magazines - business, trade, Online display, Online video, Programmatic display, Search marketing, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
It wasn't easy for our telco to sell small and medium enterprises products and services beyond connectivity. Businesses didn't view our telco as the go-to...