Campaign details
Brand: VÚB BankBrand owner: Intesa SanpaoloEntrant company: TRIAD Advertising BratislavaIdea creation: TRIAD Advertising, BratislavaMarket: Slovak RepublicSector: BanksMedia channels: Online display, Online video, Print - general, unspecified, Programmatic display, Public relations, Radio & audio, Social media, Television, Websites & micrositesBudget: 500k - 1 million
Executive summary
In 2018, the average debt of Slovaks rose for the first time above their savings.
VUB Bank, the second-largest bank in Slovakia with almost half of the population as clients, saw this as an opportunity to help society...