Campaign details
Brand: Dove Men+CareBrand owner: UnileverEntrant company: Mindshare, New YorkIdea creation: Mindshare, New York / Joy Collective, New YorkPR: Edelman, New YorkMarket: United StatesSector: Deodorants, anti-perspirantsMedia channels: Content marketing, Events & experiential, Magazines-consumer, Newspapers, Online video, Public relations, Radio & audio, Social media, Television, Websites & microsites, Word of mouth,influencersBudget: 1 - 3 million
Executive summary
Dove Men+Care believes harmful stereotypes are barriers to equity and inclusion. To end racial injustice against Black men, we needed to act. Through powerful storytelling and...