Campaign details
Brand: GrabBrand owner: GrabEntrant company: Ensemble Worldwide, Petaling JayaMarket: MalaysiaSector: Restaurants & takeawaysMedia channels: Email marketing, Online video, Outdoor,out-of-home, Mobile & apps, Public relations, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Grab is Malaysia's largest super-app that connects millions of consumers to millions of drivers, merchants, and businesses through ride-sharing, delivery service, payment services, and food-delivery. Grab's mission is to take on the largest problems that affect Malaysians, including access inequality, outdated infrastructure, and income disparity.
When the...