WFA Global Marketer Week 2013: Contagious and Google on how to make use of new media moments

A report from a joint Contagious/Google event at Global Marketer Week 2013. Presenters from Contagious showcased a number of case studies from brands making the most of the current media ecosystem, while Google offered a forecast for how distribution of media will evolve in the years ahead.

WFA Global Marketer Week 2013: Contagious and Google on how to make use of new media moments

Joseph CliftWarc

Brand owner presentations from Global Marketer Week, organised by client-side trade body the World Federation of Advertisers (WFA), and held in Brussels in March 2013, highlighted the need for purpose-driven marketing as a part of corporate strategy. A separate event taking place at Google's Belgian headquarters the following day offered some clues as to which media touchpoints and creative hooks these brands will be using in the future to communicate their brand purposes.

First, representatives of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands