WFA Global Marketer Week 2013: Contagious and Google on how to make use of new media moments
Joseph CliftWarc
Brand owner presentations from Global Marketer Week, organised by client-side trade body the World Federation of Advertisers (WFA), and held in Brussels in March 2013, highlighted the need for purpose-driven marketing as a part of corporate strategy. A separate event taking place at Google's Belgian headquarters the following day offered some clues as to which media touchpoints and creative hooks these brands will be using in the future to communicate their brand purposes.
First, representatives of...