What's working in TV

Global strategies, campaign updates and trends in TV.
  • New data-driven targeting capabilities have empowered new advertisers to enter the medium at lower price points, particularly for DTC brands.
  • Techniques common in online video production could limit the effectiveness of new-to-TV advertisers’ campaigns.
  • Creative and effective ideas are twice as likely to lead with TV as any other channel, and TV can spark social interactions and emotional experiences.
  • Broadcast video on-demand (BVOD) drives cost-effective incremental reach.
  • TV audiences appear to prefer addressable ads, with three-quarters of viewers recalling images from addressable ads, versus 68% from non-addressable....

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