2020 WARC Greater China Strategy Awards Enlightenment Report-Outstanding "Boxer" Strategic Interpretation and Case Essence Collection

Through the insights extracted from the excellent cases of the first WARC Prize for Chinese Strategy in 2020, this report can help marketers and strategists to get a summary of the first award-winning cases, including gold awards in various categories. A collection of 17 works from, Silver Award, Bronze Award, and Special Award.
  • From the anonymous comments of the award-winning cases by the award jury, the insights into the category, and the general observations of the industry, comprehensive and real expert guidance and suggestions are obtained.
  • Quickly observe the trend of outstanding marketing strategies in the Greater China region, and get the experience of the most strategic thinking and quality works from mainland China, Taiwan, Hong Kong, and various markets.
  • The five major revelations include: shifting from traffic dividends to stock; using technology to add icing on the cake; the focus of the construction strategy is still on "people-oriented"; sustainable brand...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
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