Campaign details
Brand: The UAE Government Media OfficeBrand owner: Government of United Arab EmiratesAgency: TBWA\RAADMarket: United Arab EmiratesSector: Destinations and locations Media channels: Other & ambient media, Public relations Budget: Up to 500k
Executive summary
In 2021, the Emirates made history by becoming the first Arab country to successfully enter Mars's orbit with the Hope Probe. Through this achievement, there was an important message of ambition, openness and optimism to send to the world from the UAE. However, the news risked being drowned out by space giants...