Jawwy: The Fair Telco Company

Mobile telecom brand Jawwy used entertaining video content to resonate with Saudi youth, and achieve positive results in terms of both short-term sales and long-term brand building.

Campaign details

Brand: JawwyBrand owner: STCAgencies: FP7 McCann Dubai, FP7 McCann RiyadhMarket: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Online video, Social media, Websites & micrositesBudget: 500k-1 million

Executive summary

Saudi Arabia's telecommunications category is dominated by giants with years of experience, funding and brand awareness. Mobile telecom brand Jawwy, by comparison, is a small challenger that's barely four years old. It is the archetypal David to the Goliaths, on a mission to change the world: to make life fairer.

Jawwy customers have greater control...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands