This article is part of a Spotlight series on how brands in China can embrace the ‘new retail’ movement and level up their omnichannel journey strategies. Read more
Does online-to-offline (O2O) success in China come from just adding more channels to existing ones? However simplistic the answer might sound; the short answer is probably a yes. And the one channel that made omnichannel really skyrocket in China is endemic and called WeChat. And it’s here to stay and might impact not just China but probably the rest of the world as well, in due time....