What the creator commerce landscape in the Middle East could humbly learn from the Far East

Fabio Medeiros

This article explores how creator-influencer marketing practices pioneered in the Far East might be introduced into the Middle East, a region that is quickly evolving within the commerce game.

Working with creators

This article is part of a series of articles from the WARC Guide to working with creators. Read more

Social media has empowered every individual to become a creator, and the best of them do it for a living. For some brands, this has resulted in a brutal reality as their traditionally effective ads now have to compete with actual content consumers love, all on the same feed. Over the years, many have begun to adopt the mantra of “if you can’t beat them, then join them”, as an increasing number of brands are shifting focus...

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