The future of identity
This article is part of a series of articles from the WARC Guide to the future of identity. Read more.
For the last few years, marketers have walked a tight rope between offering personalised services to their consumers and ensuring that the data collected is secure and privacy compliant. Like the seasoned tightrope walker who understands that the wire itself tends to rotate, marketers are realising that the ad tech landscape is constantly evolving, requiring them to stay agile and prepared for their next steps ahead.
There is no conversation on the evolution of...