01:00 – Definition of share of search - what is it and what isn't it? 02:17 – Why is it so interesting? 02:53 – In what ways can you use share of search data? 03:50 – When did you notice the connection between share of search and share of market? 05:25 – Why is share of search an output, not an input? 07:44 – How are you applying this research to your work?12:22 – How does...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
