01:02 – What is digital rent? 03:48 – Is there any research that supports this? 06:29 – What is digital availability? 08:11 – Why is it important to distinguish between physical and digital availability? 11:25 – How is this changing in line with the rise in e-commerce over the past year? 14:11 – How does this change the way marketers should view their digital budget and actually organise themselves?16:58 – The advertising budget is being squeezed....
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Bray Leino
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