Unlocking insights from the entire shopper journey with Amazon Marketing Cloud

This Perpetua/WARC study of early data from AMC is the first of its kind – an initial view on how different types of ad (specifically, upper-funnel OTT ads, used as a proxy for brand advertising, and lower-funnel Sponsored Products ads) work together on Amazon.
  • It looks at how marketers justify brand-building in an age of highly attributable performance advertising.
  • The concept of ‘brand-building’ needs to evolve to reflect a future where more purchases take place online, and where more money flowed into advertising close to the point of sale – for example, on Amazon.
  • The impact of brand-building work on sales can be immediate, but the full effects take longer to play out as consumers come into the market and begin buying journeys....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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