To deal with uncertain times, Brazilians are embracing nostalgia, supporting local brands, and being more careful about what they buy

Daniele Lazzarotto

Looks at the state of the Brazilian consumer, during a time of economic and societal uncertainty.

This article is part of the September 2022 Spotlight Brazil series, "How consumers are responding to volatile times.” Read more

The last few years have not been easy anywhere in the world. Pandemic, political instability, and economic recession are a lot for anyone to deal with. Although this may look like a new reality for many countries, for Brazil it resembles a lot of what has happened in its past, and a quick look back at recent history may help you understand why.

In Brazil, the '80s, and the first years of the '90s, were the apexes...

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