The value shift: The consumer drivers and recession-proof strategies for a post-pandemic world

A snapshot of the five key consumer drivers that are forging innovations in product development and service solutions.
  • The next 18-24 months will prove critical, and a renewed outlook on resilience planning will be essential to recession-proof your business.
  • The five key drivers are financial anxiety, health concerns, loneliness syndrome, quest for truth and safety fears.
  • Value doesn’t necessarily mean price, think multipurpose, multifunctional and when it comes to product size, go big.
  • Think about how to cater to health-conscious consumers looking for holistic solutions, addressing diet, beauty, fitness and home hygiene....

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