This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more
The media and marketing industries are all talking about the need for today’s marketing organizations to sort out their identity strategies in the face of monumental industry data upheavals, everything from evolving privacy legislation to Apple’s deprecation of IDFA and Google’s discontinuation of third-party cookie support. These are important conversations, but we’d be remiss to speak in broad strokes regarding the challenges that organizations face right now as they navigate the future of customer experiences and personalization. A...