This article is part of a Spotlight series on e-wallet marketing in Southeast Asia. Read more
Southeast Asia is one of the most rapidly developing regions in the world, with projected economic growth rates averaging 5.1% for member states of ASEAN or the Association of Southeast Asian Nations. Yet, banking penetration numbers reveal something more striking – half of the region’s population is unbanked with no access to banking facilities, let alone a savings account or access to credit facilities.
The reality is that in Southeast Asia it’s easier to obtain an internet connection than a bank account. It’s...