The Marketer’s Toolkit 2023: Global Trends Report

The Global Trends Report, part of the Marketer’s Toolkit 2023, identifies five trends that will disrupt existing global marketing practices.
  • The combination of inflation and a probable recession makes this an atypical downturn, so don't forget about pricing and tone of messaging.
  • As the duopoly is challenged, Big Tech companies are seeking new sources of revenue, which gives brands a chance to reset their relationships.
  • Mass culture has become a contested idea at a time when communities, “tribes” and fandoms are increasingly the source of culture formation and dissemination, which provides an opportunity for brands able to engage authentically; creators are the lifeblood of this new ecosystem.
  • Supply chain excellence will drive market advantage, so marketers must proactively address the...

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