This article is part of a Spotlight series on the Direct-to-Consumer (DTC) model in India. Read more
For many people in India, the COVID-19 pandemic fundamentally changed the way they discovered, shopped and engaged with brands. With 200 million online shoppers expected to be added over the next four years, online and mobile platforms, including social media, have become the destination where customers are inspired and buy, share and have their choices delivered.
Direct-to-Consumer or DTC has emerged as a business model where a producer or manufacturer bypasses the middleman to manufacture, source, market, sell and ship...