The 2021 US grocery shopper has adapted by embracing hybrid buying habits

Looks at changes in grocery shopping habits among US consumers as the COVID-19 pandemic stretches on.

This article is part of the September 2021 Spotlight US series, "How consumers are wrestling with 2021's uncertainties." Read more

Change, as Heraclitus once said, is the only constant in life. As the impacts of COVID-19 on the grocery industry continue to unfold, those words have never rung more true. Every development – from the spring 2020 lockdowns, to last winter’s surge, to the vaccine rollout. to the arrival of the delta variant – has triggered shifts in shopper behavior and sentiment. And those shifts are becoming more regionalized as the gap in COVID case levels...

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