Quick commerce in India: Consumer necessity or delight?

Soumi Mukherjee and Arnab Dutta

Kantar’s Soumi Mukherjee and Arnab Dutta examine the rise of quick commerce in India and the major roadblocks that the industry faces.

This article is part of a Spotlight series on quick commerce in India. Read more

Online shopping has seen rapid growth in the last few years, which was further accentuated by the pandemic and subsequent lockdowns. The fear of stepping out, coupled with the need for access to basic staples, meant that the grocery segment witnessed one of the fastest increases of 71% user growth since 2019, compared to the 54% increase in overall e-commerce user size.

It is also no longer a metro phenomenon with one out of three shoppers living beyond the top 50 cities. Almost...

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