Global brands have never felt the need for hyperlocal relevance more keenly, as disruptions in technology, politics and progress in the face of the pandemic continue to upend strategies and push consumers towards local businesses.
A multilocal workstream enables brands to not only show up for local audiences with greater impact but also develop production efficiencies which marry data insights and content that resonate across the digital ecosystem.
Most global companies follow one of two models.
- First, there are the highly centralised businesses where culture permeates out from the center. These businesses follow a top-down approach where HQ is involved...