Why it matters
Virtual pitching is here to stay – at least in the short term – so whether a brand is considering going to market or an agency is preparing themselves to respond, lasting lessons have been learned which can be applied to a future media ecosystem.
Takeaways
- Consider whether going to a pitch is the right answer during this volatile time – carefully consider the objectives of a review.
- Articulating ambitions clearly, customizing the RFP, and selling the opportunity to agencies are crucial.
- Formal set piece presentations need to be balanced out with more informal interactions where chemistry...