Media close-up: oOh!media

Part of a Q&A interview series looking at media owners across the globe, this media close-up looks at oOh!media, the Australian out-of-home advertising company.
Media organisationoOh!media
Total reach/audience size77% of Australian national population weekly (Smart Reach, Quantium data 2018)
Key audience/demographicsGeneral public, 16+ years across all metro and regional Australia
Channel distributionTV, digital, publishing, radio
Top five advertiser categoriesRetail, motor vehicles, entertainment and leisure, finance, communications
Annual ad revenueApproximately A$460m
Key leadershipBrendon Cook, CEO
What have been your most important product launches over the past 12 months?

Definitely the launch of our DataScience capability and Smart Reach tool, which is a global-first data proposition of its kind. It combines the most robust anonymised data sets available,...

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