Lessons from failure: The ethical, and economic, opportunities in pursuing diversity

Looks at how brands can both avoid racially-insensitive missteps and build opportunity by focusing on diversity.

Brand activism in the Black Lives Matter era

This article is part of a series of articles from the WARC Guide to brand activism in the Black Lives Matter era. Read more.

February 2019 may have been Black History Month in the United States of America, but it was also a time of racially-insensitive brand fails.

Gucci hit the catwalks with its latest design – the Blackface jumper – featuring a black balaclava – with red lips no less – that the wearer could pull up over their face. I can imagine the directors were super excited by...

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