It’s electric: India set to zoom with EVs

Bonnie Michael

To improve electric vehicle adoption in India, Leo Burnett’s Bonnie Michael examines the opportunities and challenges in green mobility for the industry and marketers.

This article is part of a Spotlight series on green mobility in India. Read more

With a wave of environmental consciousness sweeping the country, India finds herself embracing electric vehicle (EV) adoption at a rapid rate. The number of EVs on Indian roads currently stands at approximately 1,392,265 vehicles – a whopping triple increase from last year. Various factors are responsible for this increase, including a growing awareness of the climate crisis, rising prices of fossil fuels and government initiatives that could lead to more viable financing options when buying EVs.

Several trends are observed...

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