Communicating value
This article is part of a series of articles from the WARC Guide to communicating value. Read more.
Introduction
COVID-19 has certainly brought disruption to the world in 2020, but as history has shown time and again, brands – and society as whole – have always managed to adapt and reinvent. This disruption is no different as it brought about a great reset, driving us to reimagine the way we work, shop, socialize, communicate, do business and most important of all, re-evaluate our values and what truly matters to us.
As consumers redefine and reassess...