Brand assets in a hybrid world
This article is part of a series of articles from the WARC Guide to brand assets in a hybrid world. Read more
Think about the last time you bought a chocolate bar, that moment you saw it on the shelf. You can probably remember how that chocolate bar looked, the colours, patterns, images on the pack, its weight in your hand before you tore open the wrapper, and its smell and taste as you put it in your mouth. All of this engagement of the senses helps refresh existing brand memories, and on...