How fintech solutions are helping India to pursue its financial aspirations

Ajeeta Bharadwaj

Wondrlab’s Ajeeta Bharadwaj looks at what is fuelling the financial revolution in India.

This article is part of a Spotlight series on the Fintech Revolution in India. Read more

Any discussion on money, in the Indian context, has always invited the rhetoric on how there are two Indias – the “rich and spending” India and the “poor and cautious” Bharat. But how true is this today?

The income disparity certainly continues, if at all. The Gini index has increased showing a widening income gap between rich and poor. Blume data confirms that India’s financial behaviours are significantly top-heavy. Just 6.5% of users account for about 44% of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands