How challenger brands can leverage retail media networks – and why

Explores the ways and reasons why a challenger brand might want to access the growing list of retail media networks (RMNs).

This article is part of the November 2022 Spotlight US series, "Solving the puzzle of retail media.” Read more

Brands and agencies alike are continually working to tie advertising exposure more closely to sales and return on investment. The recent arrival of retail media networks (RMNs) on the scene is a welcome addition to help achieve this goal.

Retail media is expanding rapidly, with new options on the horizon as more and more retailers throw their hats into the ring. Utilizing RMNs provides brands with enhanced sales metric reporting which can help drive improved campaign optimization versus...

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