This article is part of a Spotlight series on data and privacy in Australia. Read more
As the great Australian Dream of home ownership becomes increasingly out of reach for many, property obsession remains deeply etched in our psyche. With over 12.1 million monthly visitors, realestate.com.au remains the property destination of choice for most Australians. For comparison, Australia had 21 million social media users with social media penetration at 82.7%.
Maintaining brand trust is central to realestate.com.au’s core value proposition of making property searching easier for Australians through personalised experiences. Personalised user experiences are...