Advertisers want to champion change, but change should start from within. As communication experts and content creators, our industry and the people in it influence the socio-cultural fabric. And representation matters, not just in our ads, but more importantly in the teams working on them.
Despite the popular notion that women have achieved widespread success in the marketing communications industry, that’s not entirely the case. Currently, women in data science, which helps inform marketing strategy, are not as well represented, especially in senior leadership roles, whereas other core teams like strategy, creative or account management are thriving with strong women...