From inclusion to influence : A case for a larger role for women in data science in the post-pandemic world

Discusses the lack of women in data science in the marketing industry and how to increase their numbers.

Advertisers want to champion change, but change should start from within. As communication experts and content creators, our industry and the people in it influence the socio-cultural fabric. And representation matters, not just in our ads, but more importantly in the teams working on them.

Despite the popular notion that women have achieved widespread success in the marketing communications industry, that’s not entirely the case. Currently, women in data science, which helps inform marketing strategy, are not as well represented, especially in senior leadership roles, whereas other core teams like strategy, creative or account management are thriving with strong women...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands