From DIY to DIFM: Consumer sentiment data

Analyses data from ongoing surveys of Australian consumers, provided by GWI.
  • With DIY consumers over indexing across most brand discovery channels, brand qualities and motivations for promoting a brand online, the data indicates DIY consumers are more engaged with brands than DIFM consumers, reflecting the relationships that brands have forged within the DIY culture of Australia.
  • Over half of DIFM and DIY consumers are loyal to the brands they like and over a third of both audiences are likely to promote a brand online out of love for the brand, so it is important to develop those interpersonal relationships to make consumers feel appreciated.
  • When asked what they wanted brands to...

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