This article is part of the September 2021 Spotlight US series, "How consumers are wrestling with 2021's uncertainties." Read more
During the peak of the COVID-19 pandemic, the outside world became a very quiet place, and while there were certainly far greater tragedies than how this affected marketing channels like out-of-home and location marketing, the impact was real. According to a 2021 PQ media study, OOH spending decreased by about 23% in the US in 2020, and average consumer time spent weekly with OOH media decreased to 1 hour 7 minutes. The pandemic caused an immediate...