Four ways to reach out-and-about US consumers in a pandemic and privacy-changed world

Examines alternative ways for marketers to use location and out-of-home, as new privacy constraints limit how targeting can be used.

This article is part of the September 2021 Spotlight US series, "How consumers are wrestling with 2021's uncertainties." Read more

During the peak of the COVID-19 pandemic, the outside world became a very quiet place, and while there were certainly far greater tragedies than how this affected marketing channels like out-of-home and location marketing, the impact was real. According to a 2021 PQ media study, OOH spending decreased by about 23% in the US in 2020, and average consumer time spent weekly with OOH media decreased to 1 hour 7 minutes. The pandemic caused an immediate...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands