E-wallets in Indonesia: Convenience for consumers with effective campaigns for brands

Deependra Shekhawat

OMG Indonesia’s Deependra Shekhawat says there has been a seismic shift in Indonesia’s digital payments market, with marketers able to leverage e-wallet tactics as part of their e-commerce strategy.

This article is part of a Spotlight series on e-wallet marketing in Southeast Asia. Read more

As human civilisation evolved over the centuries, the way we make sense of money and its transaction has evolved too. Today, with the rise of mobile phones, e-wallets are gaining a significant share of the payment market and transforming transactions on a global scale by offering convenience to consumers.

Indonesia is the world’s fastest-growing mobile payment marketplace. The biggest country in Southeast Asia by population has 51% of its 181 million adults unbanked while 26% are underbanked. These staggering figures signal the market’s...

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