E-commerce and the future of effectiveness in KSA and UAE

Examines the trends developing through the growth of e-commerce during the COVID-19 pandemic in the Kingdom of Saudi Arabia and the United Arab Emirates.
  • Behaviours have been destabilised by the pandemic so brands need to stay close to influence how decisions are made.
  • New online shoppers are likely to be female and 25% of online shoppers are new, providing a novel audience for brands.
  • Brands should combine physical, mental and digital availability to achieve brand growth.
  • Seamless end-to-end purchase journeys and platforms that can enable them help people shopping online.
  • Brands that invest now will reap benefits as behaviours developed early will stick and form long-term memory structures....

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