Dark social: Consumer sentiment data

Analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI.
  • The majority (56%) of Southeast Asian consumers use three or more messaging platforms, though leading services will remain a staple going forward.
  • Despite a lack of trust with parent company Facebook, WhatsApp is seen as the favourite messaging service for Southeast Asian consumers.
  • A year-on-year comparison shows that consumers in Southeast Asia have seen an overall increase in internet usage, with the proportion of those finding information increasing from 68% in Q1 2020 to 80% in Q1 2021.
  • The primary reason people use social media is to keep in contact with family / friends (64%) with other uses including filling...

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