DTC brands in India: A future worth creating

Direct-to-Consumer companies may face many challenges but dentsu International’s Narayan Devanathan also sees many opportunities for brands to build a brighter DTC future for India.

This article is part of a Spotlight series on the Direct-to-Consumer (DTC) model in India. Read more

Rather than ask the question “What is the future for over 600 direct-to-consumer brands in India looking like?”, I believe a more pertinent question is “What is the future that over 600 direct-to-consumer brands are creating for India?”.

To answer that, some basics first.

What exactly is this promised land that DTC brands can deliver over brands operating with more traditional supply chain ecosystems?

Supposedly, the savings from eliminating the retailer and/or other intermediaries in the supply chain can be...

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