This article is part of a Spotlight series on quick commerce in India. Read more
As technology and logistical advances open up new possibilities, they also open up new debates. One trending argument that seems to have as many followers as haters is the one on quick commerce, specifically under 30-minute deliveries.
Believers will tell you that it is the final mile in customer delight. Modern customers lead a hard, fast life and if there is someone who can take on the job of a personal butler, fetching things for you at short notice, it’s well-earned....