- Brands need to rethink virtual events, as screen fatigue is increasingly recognised, and community building is vital.
- Personal and professional lives will remain more intertwined, with employees having more say and millennials taking up leadership positions for the first time.
- B2C and B2B are merging, so brands must test, learn and multiply their media in the appropriate contexts.
- Meaningful connections can be made online and audio is uniquely placed to engage screen-fatigued consumers....
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