Championing privacy in marketing: How culture change impacts strategy

Sarah Miles

ABC’s Sarah Miles looks at data and privacy in Australia and how the benefits of data ethics intersect with the priorities of an organisation to demonstrate value beyond risk mitigation.

This article is part of a Spotlight series on data and privacy in Australia. Read more

In 2017, the Australian Attorney-General’s department created the funkiest statutory role title I’ve come across – Privacy Champion. It’s all about creating a culture of good privacy practices and goes to show that the importance of culture in privacy compliance is not a revolutionary concept.

As a privacy champion, I consider my role to be a privacy and data ethics coach. I coach senior leaders to understand and believe in the value that ethical privacy practices can deliver, and I...

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