Crocs x Essence x Mediacom webinar: How to reduce costs yet improve efficiency in budget allocation and media plans?

Judging from the economic data and consumption data in the third quarter, the Chinese market has shown a certain recovery trend, and the contribution of the Chinese consumption power cannot be ignored. The market is complex, and investment allocation must be looked at comprehensively. Short-term and pragmatic investment must be taken into account, and the establishment of long-term relationships with consumers must also be grasped. The brands you have seen that can persevere are exactly like this made.

This article is part of a series on Spotlight China Focus: The Economic Repercussions of the "Long Epidemic" Era. Click to go to the topic page to read more about it.

In 2022, the world will not be easy, and all markets are under pressure.

The National Bureau of Statistics of China has just released economic data for the third quarter of 2022, showing that GDP in the first three quarters and the third quarter grew by 3.0% and 3.9% year-on-year, respectively, showing a positive recovery.

However, we still cannot deny that the situation at home and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands